B O O K M Y S H O W A P P R E D E S I G N
bookmyshow: look, hook & book
Partner-in-charge and Creative director Lisa Rath | UX & UI concept Ritu Kumari, Arpit Sharma, Sreeja Chatterjee | UX & UI development Arpit Sharma, Sreeja Chatterjee, Anshika Sharma | Illustrator Prashant Gaikwad, Rohit Taitwal, Anshika Sharma | Animator Saumya Dalal | UX writing Lisa Rath, Ayushmaan Agarwalla, Nitasha Basu | Project duration 7 months.
BookMyShow is India’s premier entertainment app but it is primarily seen as a ticketing platform by 80% of its users. While BookMyShow has a dominant 90% market share in the ticketing vertical, it has a lot of entertainment to offer beyond movies—an ambitious streaming service (BookMyShow Stream), live events & activities, comedy shows, theatre, weekend plans and beyond. It was as a part of a larger effort to change this perception that ICD was approached to develop a repository of user experience and interface design interventions to improve discoverability and personalisation on the BookMyShow app.
discoverability is where personalisation starts
The design had to open up BookMyShow’s world of entertainment to users. Progressive personalisation could then start.
shortcuts and unmissables: brand identifiers to highlight entertainment
The Shortcuts widget will be curated for every individual as per her preference, highlighting shows of interest and refreshing them regularly. Unmissables—prime real estate to marquee events—book now—check out.
turning lookers into bookers
The app experience had to be tailored for two major user types—the lurking looker and the loyal BookMyShow booker. Learn more about the looker. Show more to the booker. Improving the conversion rates with discovery and personalisation.
preventing dropoffs in the user’s journey to booking
Gentle nudges, single step checkouts on Shortcuts, movie listing page, Unmissables and other widgets to plug leaks and ensure higher transactions on the app
making space for bookmyshow stream
User preferences from other verticals were used to bolster recommendations from BookMyShow Stream. Based on general preferences, more of what she likes is shown from the BookMyShow Stream vertical.
envisioning our ideas in action
The goal of this work and ideation, along with BookMyShow team’s daily input and deep knowledge, is that it will act as an idea generator and subtle nudger towards a more personalised experience and gradually introduce the ideas conceptualised in this exercise.
read more about this project at www.icdindia.com
